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Advertising Campaigns-
Spotify
COM 4400 - Advertising Campaigns
Final Project.
In this class we broke up into groups and formed small ad agencies, allowing us to learn about collaborating as professionals on campaign research and design. I participated in pre-campaign research and development and also held the title of creative director. I took on a leadership role within the creative team, helping to build much of the campaign deliverables, copy, and final advertising plans book. Within my role I guided message building with my other creatives while communicating with the media and account planners accordingly to develop a campaign with a unique focus on experiential.
Copywriting-
Ally Cat's Mobile Grooming
COM 3302 - Copywriting for Advertising
Final Project.
For this campaign I designed copy for a not quite yet realized, dream career of my eldest sisters, Allyce - a mobile pet grooming salon. It was a unique challenge to research the industry and develop compelling copy to really differentiate her service from prototypical industry advertisements.
Social Media-
Hairstylist
COM 3317 - Social Media Strategies
Final Project.
This social media plans book was built around the completion of HootSuite trainings. Created for my middle sister, Kelsey, we focused on industry thought leadership through LinkedIn blog posts. During the creation of this plans book we enacted strategies on her actual accounts and saw real results, such as engagement and sharing of her content from one of her favorite celebrity hairstylists and requests from clients for more video tutorials.
Media Planning-
Whole Foods Market
COM 3640 - Media Planning
Final Project.
This plans book focused on building projection results from a media plan. Research concluded of past marketing endeavors by Whole Foods Market, looking deep into the company and its background, and determining media channels and costs to meet certain goals.
**Some images utilized for advertising deliverables in campaign plans books were built with graphics from creative commons licensure for personal use.